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New Adobe 9A0-412 Exam Dumps Collection (Question 4 - Question 13)
New Questions 4
An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is c capture the value of the u201ccidu201d query parameter, and set that as the value of s.campaign.
Which URL can be used to measure the paid search campaign activity?
A. www.site.com/home.html?cid=paid_search-google
B. www.site.com/home.html&utm_cid=paid_search-google
C. www.site.com/home.html&cid=paid_search-google
D. www.site.com/home.html?utm_cid=paid_search-google
Answer: D
New Questions 5
An analyst wants to share a segment with all 300 members of the u201cExecutiveu201d user group except for two individuals.
How should the analyst share the segment with the desired population?
A. Share the segment with specific users individually
B. Permanently edit the u201cExecutiveu201d user group
C. Un-share the segment with individuals from the u201cExecutiveu201d user group
D. Share the segment with a newly created user group
Answer: A
New Questions 6
Please answer the question using the segment in the exhibit.
Which statement is true regarding the segment if u201cvisitu201d was changed to u201chitu201d?
A. The segment population will decrease
B. The segment population will increase
C. The number of product views will be less than two
D. The number of product views will be greater than two
Answer: D
New Questions 7
An analyst is building a dashboard in Microsoft Excel using Adobe Report Builder and needs to pull page views by day for mobile visits from natural search engines. Segments have already been created in Adobe Analytics for the following:
- Visits from Natural Search Engines
- Visits from Mobile Devices
How should the analyst apply segments to the Adobe Report Builder request for page views for mobile devices from natural search engines?
A. Use segment stacking in Adobe Report Builder to combine the two segments above
B. Pull an Adobe Report Builder request for both segments and take the difference of the results
C. Pull an Adobe Report Builder request for both segments and add the results
D. Use a new segment that combines mobile and natural search visits
Answer: D
New Questions 8
An analyst needs to report on the average order value for their e-commerce site. The exhibit shows the calculated metric that is currently, in place for order value. This metric returns a lower-than-expected value for average order value.
Which revised calculated metric should the analyst select?
A. Revenue/Cart Adds
B. Orders/units
C. Orders/Revenue
D. Revenue/Orders
Answer: B
New Questions 9
An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the "soul u201ccampaign_nameu201d query parameters. The u201csourceu201d query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with u201caff.u201d Affiliate traffic may NOT have a defined value for "campaign_name".
How should the analyst configure the processing rule so that any hits from affiliate traffic are added to the Affiliate marketing channel?
A. Hits where the u201csourceu201d query parameter starts with u201caffu201d and the u201ccampaign_nameu201d exists
B. Hits where the u201csourceu201d query parameter starts with u201caffu201d
C. Hits where the u201csourceu201d and u201ccampaign_nameu201d query parameters exists
D. Hits where the u201ccampaign_nameu201d query parameters starts with u201caffu201d
Answer: D
New Questions 10
A business has a download manager that may require the user to log in or register before a download can begin. The business is interested in the following data:
u2022 What drove the visitor to interact with a download button
u2022 The amount of revenue gathered as a result of downloads
u2022 The download start rate
Refer to the data points in the exhibit that are a part of the analytics solution design. What can the analyst determine in this situation?
A. What download file names produced the most download errors
B. Which download driver has the highest rate of downloads per visit
C. Which form had the most errors
D. What marketing channel produced the most download revenue
Answer: A
New Questions 11
An analyst needs to report on revenue, units, and orders by IP address. Which reporting tool should the analyst use to provide this data?
A. Reports
B. Report Builder
C. Data Warehouse
D. Workspace
Answer: B
New Questions 12
A Business Practitioner needs to report on event5 by site section using a custom variable for day of week.
Which option allows the Business Practitioner to most efficiently achieve this goal?
A. Use the day of week conversion variable with full subrelations and instances
B. Use the day of week conversion variable and subrelate by site section with event5
C. Use the day of week traffic variable and correlate by site section with event5
D. Use the day of week traffic variable and participation metrics
Answer: D
New Questions 13
An analyst wants to set up a monthly revenue target for search engines from Google - Russia within a calendar year. How should the analyst set target month?
A. Select granularity "entire period" and add target value by month
B. Select granularity "entice period" add target value, and divide target by 12
C. Select granularity "monthly" add target value, and divide target by 12
D. Select granularity "monthly" and add target value by month
Answer: A
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