Improve 9A0-412: Exambible real faq from 2 to 11

Question No: 2

What is the proper sequence to show a completed purchase conversion funnel using the below options:

- Visits

- Product views

- Cart adds

- Checkout

- Purchase

- Entries

- Exit

A. Visits > Product Views > Cart Adds > Purchase

B. Product Views > Cart Adds > Checkout > Purchase

C. Visits > Entries > Cart Adds > Checkout > Exits

D. Product Views > Cart Adds > Checkout > Exits

Question No: 3

An analyst needs to evaluate the u201cgreatest giftsu201d email campaign. The following variables are available in Adobe Analytics:

- s.campaign: Tracking Code (using the u201ccidu201d parameter) - 30-day expiration, Last Touch

- prop1: Full Page URL

- eVar1: Full Page URL u2013 30-day expiration, Last Touch

- Pages: Custom page name

When the campaign was launched, the landing page URL was as following:

- http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20gifts

How can the analyst report on revenue from the u201cgreatest giftsu201d campaign for the last 30 days?

A. Run the Tracking Code report with the campaign name u201cgreatest giftsu201d

B. Create a visitor-based segment where page name contains u201cgreatest%20giftsu201d and trend revenue

C. Create a visitor-based segment where eVar1 contains u201cgreatest%20giftsu201d and trend revenue

D. Run the Marketing Channel report for the Email channel

Question No: 4

A marketing organization has ongoing marketing efforts across multiple channels. In the past, the organization utilized the following URL parameter their efforts:

mpid: to identify the marketing agency partner afid: for affiliate ID

campId: to track the campaign ID itrkid: for internal campaigns offerid: tracks the special offer ID

The marketing manager asks the analyst to provide an example URL that the team can replicate.

What is a valid landing page URL with appropriate values?

A. domin.com/landing-page/&afID=value&CAMPid-value&itrkId=value&mpid=value&offerid=value

B. domin.com/landing-page/?cid=123wes?afid=value&campid=value&itrkId=value&mpid=value&offerid=v

C. domin.com/landing-page/mpid=value&afid=value&campid=value&itrkid=value&offerid=value

D. domin.com/landing-page/?mpid=value&afid=value&campid=value&itrkid=value&offerid=value

Question No: 5

Which statement is true regarding the segment if u201cequalsu201d was changed to u201cdoes not equalu201d?

A. This segment includes hits with 2 units attributed to display

B. This segment include hits with 6 units attributed to affiliate

C. This segment includes sessions with 6 units attributed to organic search

D. This segment includes session with 2 units attributed to direct

Question No: 6

Per a solution design reference, the following variables are set when a social share occurs:

Event5 - Social Share

eVar7 - Social Share Channel

prop7 - Social Share Channel

In Adobe Analytics Reports, which report can be created?

A. Social Share per Visit by Social Share Channel

B. Top URLs shared

C. Top Products shared

D. Social Shares by Marketing Channel

Question No: 7

An analyst needs to deliver a Workspace to the members of the executive team on a weekly schedule. The members of this executive group do NOT for Adobe Analytics or the Adobe Marketing Cloud.

How should the analyst schedule the weekly delivery of this Workspace to this executive group?

A. Create an u201cExecutiveu201d publishing list and send to that group

B. Add the executiveu2021s email addresses directly in the recipients field and send

C. Create a new u201cExecutiveu201d user group and send to that group

D. Add the executiveu2021s email address to an existing user group and send

Question No: 8

An analyst is running the Marketing Channel Overview report and notices that there is no revenue credited to their social media campaigns. At this there are many campaigns on Facebook that use the tracking code query parameter, "cid=social." Exhibits 1 and 2 show how the social traffic is configured processing rules of the Marketing Channel Report.

What change should the analyst make to the Marketing Channel processing rules?

A. The u201cSocial Campaignsu201d processing rule should be set so the tracking code contains "Social".

B. The "Social Networks" channel should be changed to set the channel's value to u201cTracking Codeu201d.

C. The u201cSocial Campaigns" marketing channel should be before the u201cSocial Networks" channel in processing order.

D. The "Social Networks'' processing rule should be changed to a condition of u201cAnyu201d.

Question No: 9

While running an Adobe Analytics eVar classification report, the analyst has identified that one of the classification values should not be in this report.

In order to remove only this single classification value, what should the analyst do?

A. Upload a new classification value of "~empty~" so that the above report value is deleted

B. Upload a new classification with a blank value where the previous value existed

C. Delete the classification value from the above report via the classification manager

D. Delete the entire classification column from the classification manager

Question No: 10

What is the correct order of steps that are needed to set up a classification rule in the Rule Builder?

A. Add a rule set > select the report suite and a variable > add rules, test the rules > activate the rules

B. Add a rule set > add a rule, test the rules > activate the rule

C. Add a report > add a segment > create rules > test the rules > activate the rules > share the report

D. Add a report suite > select the variable > add rules > test the rules > activate the rules

Question No: 11

An analyst needs to deliver a Workspace report to the members of the executive team on a weekly schedule in a form that is easily consumed.

How should the analyst schedule the delivery of this Workspace report?

A. Send the HTML version of the Workspace to the u201cExecutiveu201d user group

B. Send the Excel version of the Workspace to the "Executeu201d email addresses

C. Send the CSV version of the Workspace to the "Execute" publishing list

D. Send the PDF version of the Workspace to the "Executeu201d user group