Top Tips Of Up To The Immediate Present Marketing-Cloud-Email-Specialist Practice

NEW QUESTION 1
A team wants toimport a fife with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

• A. Choose the appropriate date format.
• B. Name the new import definition.
• C. Map the attributes in the file.
• D. Select the delimiting character.

Answer: C

NEW QUESTION 2
What three methods are used to import data into a data extension?

• A. API, Import Filter, and Import Activity
• B. API, Data Filter, and Import Activity
• C. Import Wizard, Data Filter, and Import Activity
• D. Import Filter, Import Data, and Automation
• E. API, Import Wizard, and Import Activity

Answer: E

NEW QUESTION 3
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio tosend shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

• A. Import File Activity > Send Email
• B. Import File Activity > File Transfer Activity > Send Email
• C. File Transfer Activity > Send Email
• D. File Transfer Activity> Import File Activity > Send Email

Answer: D

NEW QUESTION 4
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

• A. List Detective
• B. Preview andtest
• C. Send Flow
• D. Test Send

Answer: B

NEW QUESTION 5
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

• A. Triggered Email
• B. Test Send
• C. Guided Send
• D. User Initiated Email

Answer: A

NEW QUESTION 6
A retailer has been gathering emailaddresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy toaddress this.
Which strategy should be used?

• A. Website Signups
• B. List Detective
• C. Single Opt-In
• D. Double Opt-In

Answer: D

NEW QUESTION 7
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards JourneyBuilder due to the available activities. Which three Canvas Activities are available in Journey Builder?
Choose 3 answers

• A. Wait Until
• B. Query Activity
• C. Decision Split
• D. Post to Facebook
• E. Send SMS

Answer: ACE

NEW QUESTION 8
Which two subscriberaudiences can be created by using Measures in a Data Filter. Choose 2 Answers

• A. Subscriber within a 30-miles radius of a zip code
• B. Subscribers who have submitted spam complaints in the last week
• C. Subscriber who have opened an email in the past 30 days
• D. Subscriber who have not clicked in the past three months

Answer: CD

NEW QUESTION 9
Which 3 options are available to create a template in marketing cloud? Choose 3

• A. Content Builder
• B. Template Editor
• C. Paste HTML
• D. Mobile Template Editor

Answer: ABC

NEW QUESTION 10
NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form,NTO would like to require email address and reply date and response for subscriber’scompleting the form, how should NTO will set the data extension

• A. create a data extension with email address, reply date and response fields as non-null able
• B. crate a data extension with email address reply date and responsefields as null able
• C. createthe data extension with email address as the primary key and reply date and response fields as nullable
• D. create a dataextension with email address as non-nullable and reply date and response fields as nullable

Answer: A

NEW QUESTION 11
Whichis a fundamental component of coding responsive emails?

• A. CSS3 @media Queries
• B. Span Tags
• C. SQL Queries
• D. Anchor Tags

Answer: A

NEW QUESTION 12
What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

• A. Thesubscriber is unsubscribed from the publication list applied to the send
• B. The subscriber is added to the enterprise global unsubscribe list
• C. The subscriber is deleted completely from the sending account
• D. The subscriber is removed from the List used for the Send

Answer: AD

NEW QUESTION 13
Northern Trail Outfitters (NTO) would like to send shipping email notificationsto members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?

• A. Triggered Email in Email Studio
• B. Import Activity In Email Studio
• C. File Drop Entry Source in Journey Builder
• D. File Drop Starting Source in Automation Studio

Answer: D

NEW QUESTION 14
A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

• A. File Transfer
• B. Data Loader
• C. Enhanced SFTP
• D. Encrypted SFTP

Answer: C

NEW QUESTION 15
Which twofeatures can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

• A. Link Tooltip
• B. Stored Content Boxes
• C. Track Email Opens
• D. Physical Mailing Address

Answer: CD

NEW QUESTION 16
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year’s sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO’s targeted segmentation?

• A. Full-width lifestyle imagery featuring attractive people
• B. Images of products that the customer has previously purchased
• C. Personalized imagery influenced by subscriber preferences
• D. Content focused on winter sports items for holiday shopping

Answer: C

NEW QUESTION 17
When the number of subscribers exceeds one million records, whichdata model is preferred?

• A. Lists
• B. Data Extensions
• C. Data Filters
• D. Groups

Answer: B

NEW QUESTION 18
NorthernTrail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

• A. Sender Profile
• B. Send Classification
• C. Delivery Profile
• D. Send Definition

Answer: C

NEW QUESTION 19
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