All About Actual Marketing-Cloud-Email-Specialist Exam Answers

NEW QUESTION 1
To make a data extension sendable what must it contain. (Select Two)

• A. Email Address
• B. Primary Key
• C. Subscriber Key
• D. Link ToolTip

Answer: AC

NEW QUESTION 2
A local craft store is implementing the Marketing Cloud and will beusing Lists to store their subscriber data.
Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

• A. Data Extension Fields
• B. Email Address
• C. Order History
• D. List Attributes

Answer: BD

NEW QUESTION 3
Which feature can a marketeruse to individualize content in an email? (Choose 3)

• A. Specialized content
• B. Audience Segmentation
• C. Predictive content
• D. Personalization string
• E. Dynamic content

Answer: CDE

NEW QUESTION 4
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

• A. Ensure the Nullable box is not checked for the First_Name field
• B. Fill in the source data with "Valued Customer" for each blank First_Name field
• C. Mark First_Name as the Primary Key
• D. Make "Valued Customer" the Default Value for the First_Name field

Answer: D

NEW QUESTION 5
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on aweekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?

• A. Send Email Activity
• B. Recurring Send Schedule via Guided Send
• C. Send Flow
• D. Triggered Send

Answer: D

NEW QUESTION 6
Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

• A. Content Builder
• B. Content Detective
• C. Inbox Preview
• D. Triggered Send

Answer: B

Explanation:
https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5

NEW QUESTION 7
The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are intheir Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?

• A. Create a Filter Activity in Automation Studio to combine the two data extensions.
• B. Build a Group based on a Data Filter to combinethe two data extensions.
• C. Export both data extensions and import into a new data extension.
• D. Populate a data extension using an SQL Query Activity in Automation Studio.

Answer: C

NEW QUESTION 8
A marketer wants to create a responsive email that will render correctly across all email clients. What tool could they use?

• A. Server Side JavaScript
• B. AMPscnpt with grid-based layout
• C. CSS3 media queries
• D. GTL with tables

Answer: A

NEW QUESTION 9
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

• A. List unsubscribe
• B. Profile attributes
• C. Publication lists
• D. Suppression lists

Answer: C

NEW QUESTION 10
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of thesystems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

• A. Import unsubscribes into a dataextension, then update status with a query.
• B. Create an automation triggered on unsubscribes from the other system.
• C. Create a suppression workflow for the unsubscribed accounts.
• D. Import unsubscribes with the appropriate status into All Subscribers.

Answer: D

NEW QUESTION 11
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."
Whichtwo best practices should the marketer use to make the subject line more effective? Choose 2 answers

• A. A/B test the effectiveness of different subjects.
• B. Include information relevant to the message in the subject line.
• C. Include "RE:", "FWD:'\ "etc." to get the reader's attention.
• D. Keep the subject text between 50 and 100 characters long.

Answer: AD

NEW QUESTION 12
The marketing team at Northern TrailOutfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a “batch and blast” newsletter. The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

• A. Use a substitution string to populate a subscriber’s name in the subject line.
• B. Use a substitution string to populate a photo of thesubscriber in the header of the email.
• C. Change the color of the email background to match their subscribers’ preferred color of choice.
• D. Create content tailored to subscribers’ interests and use dynamic rules to populate relevant content.

Answer: BC

NEW QUESTION 13
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

• A. Subscriber Group
• B. Send Log
• C. Data Filter
• D. Web Collect

Answer: D

NEW QUESTION 14
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension thatcontains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

• A. A User initiated Email
• B. A Simple Send Email
• C. A recurring Send Schedule via Guided Send
• D. A Transactional Send Classification

Answer: C

NEW QUESTION 15
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team. Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers

• A. Create a folder structure prior to importing assets.
• B. Import duplicate copies of content for different messages or groups.
• C. Establish a naming convention optimized for search.
• D. Review permissions and roles for users accessing Content Builder.
• E. Focus on creating and importing content for oneprimary channel.

Answer: ACD

NEW QUESTION 16
A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable.
Why would themarketer be unable to configure a holdback audience?

• A. The Journey is a one-time scheduled send.
• B. Holdback audiences are only available for A/B Tests.
• C. The journey is scheduled to repeat.
• D. Holdback audience cannot be used for subject lines tests.

Answer: D

NEW QUESTION 17
Which metric is the measure of emails rejected by a server due to permanent conditions such as"user unknown" or "domain not found"?

• A. Soft Bounce
• B. Validation Error
• C. Unsubscribed
• D. Hard Bounce

Answer: D

NEW QUESTION 18
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

• A. An import activity can be executedmanually
• B. The import activity is under Subscribers in the Email Application
• C. An import activity can be used in an automation created in Automation Studio
• D. The file for an import activity must be placed in a folder on a FTP site
• E. The file for animport activity can be on a desktop computer

Answer: CDE

NEW QUESTION 19
......