The Secret Of Salesforce Marketing-Cloud-Email-Specialist Prep

NEW QUESTION 1
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URLis used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find thisinformation?

• A. Tracking Job Links tab > URL ID
• B. Tracking Click Activity tab > Email Overlay View
• C. Tracking Overviewtab > Clicks
• D. Tracking Click Activity tab > Link View

Answer: B

NEW QUESTION 2
A marketer created dynamiccontent for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of
subscribers.
How should the marketer proceed?

• A. Select the “Preview” tab withinthe Classic Content tool.
• B. Create a user-initiated email to send to the list of subscribers.
• C. Use the Test Send tool to trigger copies of the email.
• D. Using the Subscriber Preview tool, cycle through the list of subscribers.

Answer: D

NEW QUESTION 3
Which feature would a marketer use to build a Send Classification? (Choose 2)

• A. Custom Profile Center
• B. Delivery Profile
• C. Reply Mail Profile
• D. Sender Profile

Answer: BD

NEW QUESTION 4
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)

• A. Build email templates with HTML Paste
• B. Ensure the email renders well in mobile apps
• C. Include an unsubscribe button
• D. Segmentthe email's target audience
• E. Included personalization and dynamic content

Answer: ABE

NEW QUESTION 5
An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets thisspecification?

• A. SQL Query Activity
• B. Contact Builder
• C. Audience Builder
• D. Data Filters

Answer: A

NEW QUESTION 6
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

• A. Import Activity
• B. File Transfer Activity
• C. Group Refresh
• D. Query Activity

Answer: D

NEW QUESTION 7
An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

• A. A/B test the effectiveness of different subjects
• B. Include information relevant to the message in the subject line
• C. Include "RE:, "FWD:" "etc." to get reader's attention
• D. Keep the subject text between 50 to 100 characters long

Answer: AB

NEW QUESTION 8
Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legallyobtain subscribers?
Choose 3 answers

• A. Email all unsubscribed customers asking for them to opt into email again
• B. Purchase subscriber lists from a reputable data company
• C. Ask customers to opt-in at time of purchase online by creating an account
• D. Askcustomers to text their email address to a short code to opt-in
• E. Create a Facebook lead capturing form to gain opt-ins

Answer: BDE

NEW QUESTION 9
The marketing teamwould like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?

• A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to anAutomation
• B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
• C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Techdata filter
• D. Add the Pref1-Tech Data Filter to an Automation

Answer: B

NEW QUESTION 10
What are the key ways to improve email deliverability in emailmarketing? (Choose 4)

• A. Use double Opt-in to avoid getting blacklisted.
• B. Maintain a consistent "From Name"
• C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
• D. Consider Subscriber engagement....send only to most engaged subscribers.
• E. Email sign-up on website.
• F. Use email templates

Answer: ABCD

NEW QUESTION 11
A marketer at Northern Train Outfitters has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?

• A. Automatically Opt-in all new customers.
• B. Use explicit Opt-in for any new web Sign-ups.
• C. The customers why they want to receive NTO emails
• D. Set Expectation on send frequency and scheduled
• E. Ask for detailed demographic information

Answer: BCD

NEW QUESTION 12
A Marketer developed an email with personalized content based on 5 geographical regions;
Northwest - Static Image; Southwest - Image carousel
Central - No content; Northeast - Static image;Southwest - Coupon; How many dynamic content rules need to be created to accomplish this?

• A. 3
• B. 6
• C. 4
• D. 5

Answer: A

NEW QUESTION 13
Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?

• A. File Drop Starting Source in Automation Studio
• B. Import Activity in Automation Studio
• C. File Drop Entry Source in journey Builder
• D. Transactional Send in Journey Builder

Answer: B

NEW QUESTION 14
Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

• A. AMPscript
• B. Measures
• C. Query Activities
• D. Data Filters

Answer: D

NEW QUESTION 15
Northern Trail Outfitters' marketing team includes the nearest store tocustomers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

• A. Create an automation to begin when Information changes on astore object using a workflow rule.
• B. Create a scheduled automation to import the file on a recurring basis with store information.
• C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
• D. Createa file drop automation to initiate when the store's data extension is updated via import.

Answer: C

NEW QUESTION 16
What is a Master Unsubscribe?

• A. When a subscriber unsubscribes from a Publication list via an email unsubscribe link
• B. When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud
• C. When a subscriber unsubscribes from a list in the Subscription Center
• D. When a subscriber unsubscribes from all emails sent from an account

Answer: D

NEW QUESTION 17
A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

• A. Set Data Retention in the Properties of the data extension to delete records older than 30 days.
• B. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
• C. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
• D. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.

Answer: A

NEW QUESTION 18
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:

• A. Scheduled Send Emails
• B. Predictive Email
• C. Journey Builder
• D. Automation Studio

Answer: D

NEW QUESTION 19
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