Abreast Of The Times Marketing-Cloud-Email-Specialist Simulations For Salesforce Certified Marketing Cloud Email Specialist (SP19) Certification

NEW QUESTION 1
Which variable can be tested using the A/B testingtool? (Choose 3)

• A. Email content
• B. Pre-header
• C. IP Address
• D. From Name
• E. ISP

Answer: ABD

NEW QUESTION 2
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails.
The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?

• A. Create an automation to begin when information changes on a store object using a workflow rule
• B. Create a file drop automationto initiate when the store’s data extension is updated via import
• C. Create a scheduled automation to import the file on a recurring basis with store information
• D. Create a file drop automation to import the file when placed on the specified directory onthe EnhancedFTP

Answer: A

NEW QUESTION 3
A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?

• A. Test Send
• B. User-Initiated Email
• C. Send Flow
• D. Triggered Email

Answer: D

NEW QUESTION 4
Which data model should be used to create a Group?

• A. Active Audiences
• B. Data Filters
• C. Lists
• D. Data Extensions

Answer: C

NEW QUESTION 5
A marketer needs to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants of to minimize the number of invalid email addresses on the list, and add a level of security when usingWeb Collect functionality. What is the optimal way to accomplish this task?

• A. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks.
• B. Configure to return an error message for any email address that does not conform to standard conventions.
• C. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number.
• D. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect.

Answer: B

NEW QUESTION 6
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTOhas HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

• A. Emails can be formatted for desktop and mobile without extra coding.
• B. One template can only be used for one email, maintaining brand standards.
• C. HTML developers are needed to build templates, but not emails.
• D. Templates provide the ability to create email messages using content blocks.

Answer: AD

NEW QUESTION 7
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

• A. Shared Data Extension Permissions
• B. Date/Time Range for Access
• C. Data Extension Sharing Rules
• D. Manage Data Extension Policies

Answer: A

NEW QUESTION 8
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

• A. Send generic content to appeal to all audiences.
• B. Send multiple emails a day to keep the brand top of mind.
• C. Set cadence expectations up front with subscribers.
• D. Use subscriber data to dynamically populate email content.

Answer: CD

NEW QUESTION 9
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers

• A. style or text for when images do not display automatically
• B. add background colors that match branding
• C. let them be completely image based
• D. use custom corporate font to match NTObrand

Answer: BD

NEW QUESTION 10
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty? Choose 3 answers

• A. Exclude old or inactive email addresses.
• B. Ensure the spam complaint rate is between 1% and 3%.
• C. Purchase lists from companies that guarantee users have opted in.
• D. Encourage subscribers to add the company's sending domain to their contacts.
• E. Authenticate email sending to distinguish it from spammers.

Answer: ADE

NEW QUESTION 11
Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customersare identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

• A. Customer ID is Primary Key and relates to Subscriber Key
• B. Email Address is Primary Key and relates to SubscriberID
• C. Customer ID is Primary Key and relates to Subscriber ID
• D. Email Address is Primary Key and relates to Subscriber Key

Answer: A

NEW QUESTION 12
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

• A. Schedule Starting Source > Data Extract Activity > File Transfer Activity
• B. File Drop Starting Source > SQL Query Activity > File Transfer Activity
• C. Schedule Starting Source > SQL Query Activity > File Transfer Activity
• D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

Answer: D

NEW QUESTION 13
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

• A. Select the updatetype "Overwrite"
• B. Ensure the data extension has a Primary Key
• C. Select the update type "Add and Update"
• D. Select the update type "Add Only"

Answer: CD

NEW QUESTION 14
Northern Trail Outfitters (NTO) is currently sending out a single welcomeemail when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

• A. A series of A/B tests to determine the number of emails.
• B. Automation Studio with three separate Welcome automations.
• C. Journey Builder using a Random Split with three branches.
• D. Journey Builder using a Decision Split with three branches.

Answer: C

NEW QUESTION 15
A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automationstudio?

• A. Triggered send
• B. Template send
• C. Automated send
• D. Send email

Answer: D

NEW QUESTION 16
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emailsto be responsive. Which two techniques should be used? Choose 2 answers

• A. Include @media query CSS in the email
• B. Use a Basic, Empty or Themed Template in Content Builder
• C. Use inline CSS styling on all HTML elements
• D. Include style="display:block" on all images

Answer: AC

NEW QUESTION 17
What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

• A. 5 business days
• B. 30 calendar days
• C. 10 business days
• D. 24 hours

Answer: C

NEW QUESTION 18
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

• A. Offer a special discount for opening the email.
• B. Use a large sample size.
• C. Wait at least 24 hours before declaring a winner.
• D. Test multiple variations concurrently.

Answer: BC

NEW QUESTION 19
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