A Review Of Exact AD0-E452 Test Question

NEW QUESTION 1
A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness. Which approach should the retailer select?

• A. In Audience Manager, ingest third-party segment data targeted to converters Create an on-site campaign that offers converters targeted messages and offers Track performance with Audience Manager reports
• B. Import partner data segments, combine them with their own, and personalize on-site experience Share audience segments to email marketing initiatives
• C. Run Audience Manager look-alike model to identify unqualified audience members in that segment Target those segments through on-site personalization and DSP
• D. In Audience Manager, create "No Conversion" segment Add rule to exclude recent converters Create special offer display-ads and subsequent on-site personalization

Answer: D

NEW QUESTION 2
During online data collection, an event call captures geographic location as a key-value pair dcs_region
:region ID parameter returned in a larger body of JSON data.
How are the parameters being passed?

• A. Directly to Data Collection Servers using APIs or data collection code
• B. Indirectly to Profile Cache Servers using Ul controls
• C. Indirectly to Data Collection Servers using Ul controls
• D. Directly to Profile Cache Servers using APIs or data collection code

Answer: A

NEW QUESTION 3
An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.
Which recommendation should an architect make to the client?

• A. Suggest sharing audiences via Customer Data Feed
• B. Suggest sharing audiences via Profiles & Audiences
• C. Suggest sharing audiences via Sever to Server type destination
• D. Suggest sharing audiences via Cookie type destination

Answer: D

NEW QUESTION 4
A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.
Which two prerequisites are needed for this integration to function? (Choose two.)

• A. Key-Value Data Format
• B. Provision SFTP for audience transfer
• C. Provision for Profiles and Audiences
• D. Experience Cloud service
• E. Google Publisher Tag Cookie Destination

Answer: CD

NEW QUESTION 5
A client notices that the traitsset up to collect the new attributes in the Natural Match file onboardedlast week still do not show anydata, After verifying that thetrait was set up as an Onboarded Trait the architect check*;theOnboarding Status Reportto troubleshoot why no datais showingin AAM for that trait.
• Stored Records: 0
• Format Error 0
• Invalid AAM ID: 0
• No Trait Realized: 123.045
• No Matching AAM ID: 4.121
Why is the trait failing to capture any data?

• A. Customer has not visited web property
• B. Incorrect Key-Value Pair in the uploaded file
• C. Incorrect profile merge rule used
• D. Experience Cloud ID is not set up properly

Answer: A

NEW QUESTION 6
A company wants to remove specific customers from a single trait using an onboarded batch file. What prefix and filetype should an architect use to accomplish this goal?

• A. d_unsegment and a .sync file
• B. d_unsid and a .overwrite file
• C. d_unsegment and a .overwrite file
• D. d_unsid and a .sync file

Answer: B

NEW QUESTION 7
An architect is reviewing a client’s marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.
Which three technologies should inform the architect's recommendation to the client? (Choose three.)

• A. Customer Relationship Management (CRM) system
• B. Analytics solution
• C. Demand-Side Platform
• D. Experience Cloud Visitor ID Service
• E. Tag Management solution
• F. Identity Resolution Service

Answer: BDE

NEW QUESTION 8
A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:
• Customer Zip Code
• Household Size -1; 2-4; 5
• Zip Code is Fiber Eligible: Yes; No
• Current Product - DSL" Broadband; Fiber
• Paperless Billing - Yes; No
• Internet Speed -10 mbps; 25 mbps; 50 mbps; 100+ mbps How should an architect recommend using these data points?

• A. Target current DSL/Broadband Customers and Zip Code Fiber Eligible; Suppress Current Fiber Customers
• B. Target current DSL/Broadband Customers and Zip Code Fiber Eligible
• C. Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
• D. Target current DSL/Broadband Customer and Zip Code Fiber Eligible; Target Third-Party GeoLocation Data

Answer: A

NEW QUESTION 9
A financial industry sector company has selected Adobe Audience Manager (AAM) as its preferred Data Management Platform (DMP) solution and Adobe Target for the website visitors' experience management and testing. The company is not using any other Adobe product suite tools.
Which approach should an architect recommend for the data collection?

• A. Server-side forwarding due to the low server calls
• B. Ingest web-server data log
• C. Client-side AAM DIL code implementation
• D. Creation and deployment of unique AAM tracking pixel for each webpage

Answer: A

NEW QUESTION 10
A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls. Which action should the architect recommend to meet the requirements?

• A. Create a data source in AAM for Adobe Analytics
• B. Disable the outbound Analytics Destination in AAM
• C. Enable Adobe Analytics server-side forwarding
• D. Implement the latest version of the AAM Data Integration Library (DIL)

Answer: C

NEW QUESTION 11
A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of site visitors log in. Which complementary technology should the architect recommend?

• A. Ad Server
• B. Personalization Platform
• C. Campaign Automation Platform
• D. Onboarding Partner

Answer: B

NEW QUESTION 12
An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users' shopping history and ad impressions. The client currently uses Adobe Experience Manager (AEM) for content management Adobe Target for content personalization, and a non-Adobe Ad server.
Which integration approach is needed to meet these requirements?

• A. Real-Time Server-to-Server Integrations
• B. Pixels syncs to targeting systems
• C. Real-time calls using People core service
• D. Server-to-Server Batch Integration

Answer: A

NEW QUESTION 13
A travel company wants to serve a unique website experience on the first page when a Platinum Member returns to the site.
• The travel company does not have Adobe Analytics.
• The travel company is not using Adobe Target.
• The travel company is using a proprietary Site Personalization Platform.
• AAM has a Cookie Based integration with the Site Personalization Platform.
• The DIL code is located in the body.
• The Site Personalization code is located in the header.
What should the architect recommend to enable this use case?

• A. Place the Site Personalization code in the body and below the DIL code
• B. Place the Site Personalization code and the DIL code in the footer
• C. Place an AAM API call above the Site Personalization code and DIL code
• D. Place an AAM API call in between the Site Personalization code and the DIL code

Answer: A

NEW QUESTION 14
A client licenses the following tools:
• Adobe Analytics for web analytics
• Audience Manager for audience management and activation
• Adobe Campaign for email campaign management
• Adobe Competitor's platform for website personalization
The competitor's platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor's platform.
Which two actions are required to establish the integration successfully? (Choose two.)

• A. Ensure API call to AAM includes ".../ibs?d_stuff=1&d_dst=1&d_rtbd=json&d_cb= [callback_funclion]"
• B. Set up URL Type destination in Audience Manager
• C. Set up Cookie Type destination in Audience Manager
• D. Ensure API call to AAM includes ".../event?d_stuff=1&d_dst=1&d_rtbd=json&d_cb: [callback_function]"
• E. Set up Server to Server Type destination in Audience Manager

Answer: A

NEW QUESTION 15
An architect needs to create a file name for CRM data onboarding based on The following Information provided:

Which file name follows the required file naming syntax?

• A. ftp_dpm_20215.901035.202110171215.cs
• B. 1 .gz
• C. ftp_dpm_202110171215.overwrite.1.gz
• D. ftp_dpm_32456_202110171215.overwrite.1.gz
• E. ftp_dpm_20215.901035.202110171215.overwrite

Answer: D

NEW QUESTION 16
A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.
The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.
Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)

• A. Last purchase date
• B. Device type
• C. Membership level
• D. Email Permission
• E. Cart abandon
• F. Visited product page

Answer: ABD

NEW QUESTION 17
A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk customers online and presenting special offers to those customers. If a customer falls into any two of the categories below, the client considers them a high risk of churn:
• The customer has called into Customer Service 3 or more times within the last 30 days.
• The customer is within 2 months of the end of their subscription agreement.
• The customer last left an online rating feedback of 3 or lower based on a 5-point scale.
• The customer is within the first 30 days of signing up for service.
The client would like to use AAM to identify these high-risk churn customers throughout its digital ecosystem. Which option should an architect implement?

• A. Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data
• B. Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data
• C. Segment based on real-time data passed from Adobe Analytics
• D. Segment based on first-party data upload from the client's CRM system

Answer: A

NEW QUESTION 18
A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:
• Website visitors are qualifying for segments based on first-party CRM data
• They are not qualifying based on real-time site behavior
• The Target test is properly configured to use the correct audiences
Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?

• A. Experience Cloud Debugger
• B. Target Mbox Debug
• C. AAM Visitor Profile Viewer
• D. AEM Content Services

Answer: C

NEW QUESTION 19
A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make si it is set up properly.
• ID: 543213
• Integration Code: cust-id
• ID Type: Cross Device
• ID Definition: Person
• Data Source Settings (Inbound): Customer ID
After checking the debugging tool, the architect sees the below data points returned upon authenticating on site.
d_cid_ic: 2991 c7a7-6fc74f-431jd 2
d_sonv: 1
d_ld_ts=1142144713051 d_mid:16184299510823404650127548759430712925
Why is the Declared ID sync failing to working properly?

• A. The Data Source ID Type should be Cookie and not Cross-Dev
• B. The di-jsonv parameter should return a *0' value.
• C. The Experience Cloud ID is not enabled.
• D. The d_cid_ic parameter is missing the integration code.

Answer: D

NEW QUESTION 20
A travel company wants to segment users based on their activity across a maximum of four devices. Which Profile Merge Rule configuration should be used?

• A. Current Authentication Profile + a Data Source + No Device
• B. Last Authentication Profile + a Data Source + Current Device Profile
• C. No Authentication Profile + a Data Source + Current Device Profile
• D. Current Authentication Profile + a Data Source + Profile Link Device Profile

Answer: D

NEW QUESTION 21
A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.
The client's Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.
Which implementation component is the client missing?

• A. Adobe Target Mbox
• B. Server-side forwarding
• C. Experience Cloud Shared Audiences
• D. Audience Manager Declared ID

Answer: C

NEW QUESTION 22
A telecommunications company is celebrating its 50 year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form date of their first contract.
How should an architect recommend incorporating this data into Audience Manager?

• A. • Extract the month and year from the CRM system• Create a trait for number of years since initial contract date
• B. • Extract year and month from the CRM system• Create a trait for each month (1 -12) and each year and combine into a segment
• C. • Extract the year from the CRM system• Create a trait for each 5 year range they have been a customer
• D. • Extract the year from the CRM system• Create a trait for each calendar year that the company has been in business

Answer: C

NEW QUESTION 23
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